The convenience of Keyless Car Sharing Services Pricing varies widely across the US market. Whether you’re a frequent urban commuter or an occasional traveler, understanding the fee structure is crucial. Ultimately, keyless sharing falls into two major pricing models: the subscription model and the pay-per-trip model. Here is a breakdown of the primary pricing plans for the market leaders in 2025.

1. Zipcar: The Subscription-Based Model (Station-Based)

Zipcar primarily uses a membership model, which includes many operating costs in the fixed fees.

Pricing Aspect Details Key Takeaway
Membership Fee Starts at $9/month or $90/year (Standard plan). A $25 non-refundable application fee also applies. This fee grants access to the fleet and services.
Rental Rates Hourly or daily rates apply after the membership fee. Rates include fuel, basic insurance, and maintenance.
Mileage 200 miles are typically included per day with most plans. Overage is billed at $\$0.67$ per mile. Good for short, round-trip errands.
Hidden Fees Young Driver Fees (ages 18–24) apply. Fines apply for late returns or cars not returned to the home location. The price at booking is generally all-inclusive of fuel and insurance.

2. Turo: The Pay-Per-Trip Model (Peer-to-Peer)

Turo operates like Airbnb for cars, so it has no membership fee for guests. Pricing is highly variable, set by individual hosts.

Pricing Aspect Details Key Takeaway
Membership Fee None for guests. Access to a wide selection of vehicles immediately.
Rental Pricing Hosts set daily rates, with variable discounts for longer trips. Costs are determined by the specific vehicle and host.
Additional Fees A Trip Fee (a percentage of the trip price) is charged to cover platform costs. Guests choose an optional Protection Plan. High-value cars, short trips, and last-minute bookings can lead to higher trip fees.
Keyless Access The “Turo Go” feature allows app-unlocking for specific cars, bypassing the host. Hosts who use digital access (like MoboKey) offer a superior, contactless experience.

3. Getaround: P2P with Digital Access

Getaround also operates on a P2P model, primarily using app-based, contactless booking. Historically, they focused on hourly and daily rentals.

  • Pricing: Focused on hourly/daily rates.

  • Key Feature: Getaround’s “Connect system” is its strength, allowing customers to access the car directly from their phone for a contactless booking.

The MoboKey Advantage: Leveling the Pricing Field for Hosts

For fleet hosts running vehicles on Turo or operating their own keyless fleet, the cost of managing keys and turnovers is a huge hidden expense. MoboKey directly addresses this operational cost.

  • No Recurring Access Fees: MoboKey is a one-time purchase for the device, eliminating the monthly subscription fees required by many aftermarket telematics systems.

  • Increased Efficiency: By enabling Digital Car Key Sharing, MoboKey reduces response time for bookings. This means hosts can manage more cars with less effort, directly impacting revenue.

  • Enhanced Security: The included remote engine kill feature adds security. This protects the host’s asset, which is better than relying solely on the protection plans offered by P2P platforms.

Consequently, MoboKey is the key to offering a premium, keyless experience at a reduced operational cost.

Conclusion: Choose the Model That Fits

The US car-sharing market offers two main choices: the fixed cost, all-inclusive membership (Zipcar) or the variable, pay-as-you-go trip price (Turo). However, regardless of the model you choose, the underlying need is for reliable, keyless technology.

If you are a host looking to compete effectively with these giants, MoboKey provides the advanced, scalable, and secure Keyless Car Sharing Services Pricing foundation you need.

Choose MoboKey: Digital Key Technology and take control of your fleet—remotely, securely, and effortlessly.

Download the MoboKey application on the App Store or Play Store.